Desperation breeds innovation. When it dawns on churches that they are losing headway in terms of numerical growth, panic ensues. “We’ve got to do something,” they cry. “… here’s something; let’s do it!” In the name of contextualizing the gospel, it would appear, almost anything goes. Methods from the entertainment and sales industries have been widely adapted, adopted, and imported but to little or no avail. Statistically the church—especially in North America—seems to be in decline. This trend